傑佛瑞·亞歷山大·摩爾
傑佛瑞·亞歷山大·摩爾 | |
---|---|
出生 | [1] 美國奧勒岡州波特蘭 | 1946年7月31日
職業 | 作家、專業演講者、顧問、管理專家 |
配偶 | 瑪麗·摩爾(1968年結婚)[1] |
傑佛瑞·亞歷山大·摩爾(英語:Geoffrey Alexander Moore,1946年7月31日—)是美國組織理論家、管理顧問和作家[2],他以《跨越鴻溝:顛覆性產品行銷指南》一書而聞名[3]。
書籍
- Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999 and 2014). ISBN 0-06-051712-3
- Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995). ISBN 9780887307652.
- Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (2004). Revised edition. ISBN 0-88730-824-4
- The Gorilla Game: An Investor's Guide to Picking Winners in High Technology (with Paul Johnson and Tom Kippola, 1998). ISBN 9780887308871.
- The Gorilla Game : Picking Winners in High Technology (1999). Revised edition. ISBN 978-0887309571.
- Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet (2000). ISBN 9780887308888.
- Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy (2002). Revised edition. ISBN 9780060086763.
- Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (2005). ISBN 978-1591841074.
- Escape Velocity: Free Your Company's Future from the Pull of the Past (2011). ISBN 978-0062040893.
- Zone to Win: Organizing to Compete in an Age of Disruption (2015). ISBN 978-1682301715.
- The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality (2021). ISBN 978-1950665983.
參見
參考資料
- ^ 1.0 1.1 Resume: Geoffrey Alexander Moore. Bloomberg Businessweek 網際網路檔案館的存檔,存檔日期2007-08-08.
- ^ "The Future Of Enterprise IT: An Interview With Geoffrey Moore (頁面存檔備份,存於網際網路檔案館)" Cesar Orosco, Forbes, 2015-03-17. Accessed 2017-08-30
- ^ "Geoffrey Moore: Why Crossing The Chasm Is Still Relevant (頁面存檔備份,存於網際網路檔案館)" Dan Schawbel, Forbes, 2013-12-17. Accessed 2017-08-30