汽车平台

同一平台的2007年式丰田Camry与Lexus ES四门轿车^[1]

汽车平台（英语：Car platform）是一种共享的机制，包括一般设计、工程与量产流程等面向。此外在许多外观，甚至类型不同的汽车上也可能共用重要的零组件。共用汽车平台的汽车往往分属不同，但相关的品牌。在汽车工业中应用汽车平台以降低成本，同时可在少数平台的基础上开发产品。这也更进一步地允许汽车公司从相似设计的基础上创造出不同型号的汽车。^[2]

定义和好处

平台共享是一种各厂牌在不同产品上应用相同组件的开发方法^[3]。其目的在于减少开发成本，并且得到更有效率的产品开发过程^[4]。借着共用零组件，汽车公司能获得降低采购成本的好处。然而这也同时限制了产品差异化的能力，甚至面临失去原来已属脆弱的产品独特性。故汽车公司必须在降低开发成本，与减少产品差异化空间之间做出妥协^[3]。

范例

丰田TNGA平台
大众集团MQB平台

参考资料

^ Edmonston, Phil. Lemon-Aid Used Cars and Minivans 2004. Penguin Group. 2003: 294 [6 November 2010]. ISBN 9780670043750. （原始内容存档于2021-02-05）. if you ignore the hype, know how to separate symbol from substance, and are smart enough to know that most the high-end models don't give you much more than their lower-priced entry-level versions. For example, the Lexus ES 300 is a Toyota Camry with a higher price
^ Brylawski, Michael. Uncommon Knowledge: Automobile Platform Sharing's Potential Impact on Advanced Technologies, pre-print for the 1st International Society for the Advancement of Material and Process Engineering (SAMPE) Automotive Conference. International Society for the Advancement of Material and Process Engineering. 27–29 September 1999 [6 November 2010]. （原始内容存档于2010年11月28日）.
^ ^3.0 ^3.1 Olson, Eirik L. The implication of platoformsharing on brand value. Journal of product and brand management. 2008, 17.
^ Robertson, David; Ulrich Karl. Planning for product platforms. Sloan management. 1998, 39.

外部链接

EE Times
Safe Car Guide
California government
Motor Authority
The Truth about Cars （页面存档备份，存于互联网档案馆）
Motor Trend （页面存档备份，存于互联网档案馆）

[1] Edmonston, Phil. Lemon-Aid Used Cars and Minivans 2004. Penguin Group. 2003: 294 [6 November 2010]. ISBN 9780670043750. （原始内容存档于2021-02-05）. if you ignore the hype, know how to separate symbol from substance, and are smart enough to know that most the high-end models don't give you much more than their lower-priced entry-level versions. For example, the Lexus ES 300 is a Toyota Camry with a higher price

[Brylawski-2] Brylawski, Michael. Uncommon Knowledge: Automobile Platform Sharing's Potential Impact on Advanced Technologies, pre-print for the 1st International Society for the Advancement of Material and Process Engineering (SAMPE) Automotive Conference. International Society for the Advancement of Material and Process Engineering. 27–29 September 1999 [6 November 2010]. （原始内容存档于2010年11月28日）.

[Olson-3] 3.0 ^3.1 Olson, Eirik L. The implication of platoformsharing on brand value. Journal of product and brand management. 2008, 17.

[4] Robertson, David; Ulrich Karl. Planning for product platforms. Sloan management. 1998, 39.

[1]

[2]

[3]

[4]

定义和好处

范例

相关条目

参考资料

外部链接